Paid Advertising
ROC orchestrated a multi-channel paid media campaign focused on driving buyer interest in CountryWide’s move-in-ready program. Targeting markets with shorter purchase timelines required careful audience segmentation and market-by-market strategy. The campaign evolved over a multi-year run alongside seasonal promotions, limited-time sales events, and feature-home spotlights, ensuring messaging remained timely and relevant.
eMail Marketing
To support inventory sales, ROC Media crafted targeted email promotions designed to highlight incentives, feature listings, and seasonal offers. Each email was built with strong visual design and compelling messaging to drive traffic back to the move-in-ready microsite, where users had multiple opportunities to convert into qualified leads. This consistent email strategy helped nurture buyer interest while keeping CountryWide top of mind in competitive markets.
Social Media & Content Creation
ROC Media curated engaging social media content to spotlight feature homes, highlight promotions, and reinforce the broader campaign narrative. Strategic boost budgets amplified reach beyond the organic follower base, expanding visibility and attracting new prospects.
