About the Company

DEWALT Canada designs and optimizes professional grade hand and power tools, accessories, and services. They are best known for their innovative technology and for the outstanding quality and durability of their products. DEWALT tools are tested rigorously and guaranteed to perform in even the toughest of job-site conditions. 

When they launched their well-known FLEXVOLT Collection, the industry was shaken and a new benchmark was set. The star of the show: batteries that automatically switch voltage when you change tools, allowing for optimal performance and maximum run-time. The collection includes a host of individual batteries, power tools, and accessories.

About the Campaign

When DEWALT Canada launched their FLEXVOLT collection, they needed a new marketing channel to promote the brand-new line. So, when they asked for our help, we knew we had to match their innovation and style. We developed an in-app advertising guide to promote the new collection on Waze maps, encouraging contracting and trades professionals to check out the new collection at their nearest retailer.