To mark its 100th year, DEWALT® Canada set out not only to celebrate a milestone but to ignite a nationwide brand movement. The mission: amplify brand awareness, energize retail activations, and generate engagement through a high-impact digital giveaway.
Powered by ROC Media Inc.’s full-funnel media strategy, the campaign didn’t just make noise – it delivered unprecedented results.
Full-Funnel, Nationwide, Retail-Integrated
Multi-Platform Digital Media Execution
We deployed a strategic mix of high-performing channels tailored to engage DEWALT®’s core audiences—trade pros, DIYers, and loyalists:
Each platform played a distinct role in driving awareness, consideration, and action throughout the buyer journey.
Retail Amplification
The campaign worked in tandem with promotional events across Amazon, Canadian Tire, Home Depot, and RONA – fueling in-store sales through targeted digital support.
Creative Personalization
Custom bilingual creative (English & French) included:
Assets were optimized for each touchpoint—from mobile-first discovery to high-intent click-throughs.
Point-of-Sale (POS) Impact
These retail surges were directly attributed to the amplification of partner promotions via digital media and in-store POP.
Broader Campaign Impact
DEWALT®’s 100th Anniversary campaign proves that full-funnel digital strategy, aligned tightly with retail activations, can transform a brand moment into a business-driving powerhouse. With tailored creative, platform-native execution, and clear performance tracking, ROC Media helped DEWALT® turn a celebration into measurable sales success.
Every brand has a different challenge. See how we solved the next one.
