Branthaven – How an 8+ Year Partnership Delivered Market-Leading CPLs and 20+ Successful Communities

CLIENT: Branthaven Homes

Executive Summary

In the high-stakes world of pre-construction real estate, sustained performance isn’t just rare – it’s game-changing. For over seven years, Branthaven Homes has partnered with ROC Media Inc. to scale its digital footprint, drive qualified leads, and stay top-of-mind in a fiercely competitive market.

8 Years of Digital Growth: A trusted partnership delivering consistent lead generation across 20+ Branthaven communities.
Performance at Scale: Custom campaigns achieved CPLs well below industry average while driving 20–30% higher click-through rates than benchmarks.
Creative That Converts: From interactive ad formats to culturally relevant messaging, our creatives fueled stronger engagement and brand lift.

Solution

Full-Funnel, Community-Centric Performance Marketing

Precision Digital Advertising

Google Search & Display to capture high-intent searchers
Meta Lead Gen Ads for form submissions and retargeting
Programmatic Display to reach segmented buyer personas
Ethnic Media Buys for cultural alignment and market penetration

High-Impact Creative Strategy

Custom digital creative tailored for e-blasts, social, and display
Platform-optimized video and static assets
Interactive formats to boost engagement and action rates

Optimization-Driven Campaign Management

Weekly A/B testing to refine targeting and messaging
Real-time budget reallocation to scale what works
Seamless CRM integration for sales-ready lead delivery
Granular audience segmentation to improve conversion rates

Results

Community Performance Snapshots

Community	Impressions	Clicks	Leads
Queens Lane	13M+	170K+	11K+
Millcroft Towns	25M+	175K+	7K+
High Line Condos	4M+	70K+	4K+
Birch Condos	900K+	25K+	1K+
Joy Towns	4.5M+	50K+	3K+
Greenwich	4M+	50K+	3K+
Classic Drive	4M+	13K+	1K+

Notably, High Line Condos achieved a conversion rate 25% higher than the area average, and Queens Lane reduced its CPL by 15% through precise, weekly A/B optimization.

Business Impact

Sustained Lead Flow – High-quality leads across 20+ communities, powering long-term sales cycles
Engagement-Driven Creative – CTRs well above market averages through custom, scroll-stopping creative
ROI-Optimized Spend – Continuous testing and smart scaling kept CPLs among the lowest in the sector
Brand Visibility – Persistent, multi-touch presence ensured Branthaven stayed top-of-mind throughout the buyer journey

What We Learned
Creative = Performance
Ad designs rooted in relevance and visual storytelling consistently outperformed standard formats.

Multi-Channel = Market Coverage
Google, Meta, programmatic, and audio placements ensured reach across every stage of the homebuyer funnel.

Agility = Efficiency
Real-time optimizations allowed us to adapt instantly to performance insights, reducing waste and improving CPL.

Key Takeaway

For nearly a decade, ROC Media Inc. has helped Branthaven Homes evolve its digital presence from campaign-based marketing to a scalable, performance-driven ecosystem. With our deep category experience, creative innovation, and relentless testing, we’ve built more than campaigns – we’ve built a lead-generation engine.

As the market shifts, our approach does too. The goal? Continue driving measurable impact for Branthaven’s communities – one lead, one click, one home at a time.

Every brand has a different challenge. See how we solved the next one.

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Branthaven – Queens Lane Campaign: Move-In Ready Homes

Branthaven – How an 8+ Year Partnership Delivered Market-Leading CPLs and 20+ Successful Communities

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Marta S

Realtor

ROC media has been wonderful to work with. They delivered superior quality content and are always easy to reach. It has been a true pleasure to work with all the staff as they are all friendly, prompt and professional.

Sue L

DigiNotice

ROC Media’s top-notch team takes a major burden off the marketing shoulders of any busy entrepreneur. Having a team behind me that took the time to really delve in and learn my niche market makes a big difference, and Jeremy’s own personal experience as a business owner really resonates; he “gets it”!

Andrew K

Brown and Keyes

ROC Media is a great company and pays attention to detail. They have help build our business on the social media side and have definitely increased our web presence. Their entire team is very engaged and focused on our overall success. We highly recommend their services!

Sarah F

Canderel

Working with ROC Media for over 5 years has been an excellent experience overall. Their team is highly knowledgeable, demonstrating a keen understanding of the ever-evolving landscape of digital marketing and management. Roc Media Inc has an innovative approach and employs cutting-edge strategies, ensuring that our online platforms are not only current but also ahead of the curve. Communication with their team has consistently been seamless and efficient. They are responsive to our inquiries, address concerns promptly, and always go the extra mile to ensure our satisfaction. I highly recommend Roc Media to any business seeking a top-tier digital management supplier. Kudos to the team for their exceptional service and ongoing commitment to our success!

Tara G

Zibi Canada

ROC Media has proven to be an agile and innovative digital media partner, bringing valuable subject matter expertise to this evolving landscape. Their reporting is transparent, current, and is clear. It’s a pleasure to work with the ROC team who consistently go above and beyond to support meeting our digital objectives. We look forward to our continued partnership with ROC Media.

Christopher H

Branthaven

The entire team at ROC Media is always on point! Quick to respond, extremely willing to jump on problems and bring solutions, and most of all deliver big results. Thanks ROC Media!

Erin N

Working with ROC Media has been great! Media plans have always been very thoughtful and well executed. The team is very responsive, easy to work with and consistently adapting to our business needs.

Daniela T

Countrywide Homes

ROC Media has been a great partner as we look to evolve our digital marketing efforts. Their team is knowledgeable and resourceful, and they’ve helped stay on track and successful to meet our campaign goals. They approach each project with research, strategy and creativity, ensuring they understand the brand and organizational goals and can offer solutions to challenges and roadblocks. We look forward to continuing to grow our relationship with the team.

Marissa G

Craftsman, Stanley Black & Decker Canada

Working with ROC Media Inc, has ensured that every aspect of our marketing campaigns are strategically aligned with our business goals and objectives. They truly are committed to delivering exceptional results and feel like an extension of our own team. Their weekly reporting keeps us informed of progress and allows us to make informed decisions. The insights provided are not only comprehensive but also actionable enabling us to refine our strategies for even greater success. Their Account Team is a pleasure to work with. They are thorough and insightful, and always ensure that they are providing guidance and helping us to navigate complex decisions with confidence. They have consistently gone above and beyond to meet our needs and guide us through complex processes.

Andrea S

Dream

ROC Media is not an outside consultant but becomes part of your internal team. They work hard to ensure their campaigns are generating best results and then give you very comprehensive reports that are used to shape future campaigns. Thanks ROC Media!

Matt M

Stanley, Dewalt, Black & Decker Canada

ROC Media has been a trusted partner of ours for many years. Their thoughtful planning and execution of our National marketing campaigns combines the information we provide, with years of experience and learning from past campaigns, to find the right audience and continually improve KPIs. Additionally, they are a fantastic group of people to work with and truly feel like an extension of our internal team.

Branthaven – How an 8+ Year Partnership Delivered Market-Leading CPLs and 20+ Successful Communities

Executive Summary

Solution

Results