Zibi – Aalto Suites: Redefining Purpose-Built Rentals with Precision Advertising

CLIENT: Zibi

Executive Summary

Launched in 2021, Aalto Suites marked Zibi’s debut in purpose-built rentals, offering a luxury living experience in one of the National Capital Region’s most desirable waterfront communities. With access to transit, trails, and modern amenities, Aalto combines lifestyle with location.

Challenge

Despite competitive pricing, Aalto faced several headwinds:

Intense competition from budget and larger rental options
Heavy reliance on their website for lead generation
The need to differentiate from generic listings on high-traffic rental platforms

To overcome these, Zibi partnered with ROC Media to craft a high-impact, full-funnel digital strategy focused on awareness, engagement, and conversions.

Solution

1. Audience Intelligence & Strategy
We started with deep audience research—analyzing Google Analytics and conducting stakeholder sessions to identify key demographics. The findings: equal interest from Ottawa and Gatineau, with a core audience of young professionals and students.

2. Optimized Landing Experience
We transformed Zibi’s landing page into a lead-generation engine by:

Resolving visitor drop-off points
Enhancing UX and navigation flow
Implementing robust event tracking through Google Analytics
Aligning with Zibi’s CRM to streamline lead nurturing

3. Creative That Converts
Creative assets were built to stop the scroll and drive engagement. We ran continuous A/B testing to refine performance across channels—turning bold visuals and compelling messaging into real action.

4. Multi-Channel Media Buying
We strategically activated:

Google Ads (Search & Display)
Meta Ads (Facebook & Instagram)
TikTok Ads, Snapchat, and Programmatic Display (StackAdapt)

Budgets were optimized by platform and audience, ensuring precision targeting and maximum ROI.

Results

In just 20 months, our campaign delivered:

15.9M+ Impressions – massive reach across key demographics
250,000+ Clicks & Interactions – meaningful engagement across all platforms
11,500+ Qualified Leads – strong demand generation and lead quality
4%+ Conversion Rate – well above industry benchmarks
Video Views – over 1M views, boosting brand recall
Avg. CPC under $2 – delivering high performance with cost efficiency

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Marta S

Realtor

ROC media has been wonderful to work with. They delivered superior quality content and are always easy to reach. It has been a true pleasure to work with all the staff as they are all friendly, prompt and professional.

Sue L

DigiNotice

ROC Media’s top-notch team takes a major burden off the marketing shoulders of any busy entrepreneur. Having a team behind me that took the time to really delve in and learn my niche market makes a big difference, and Jeremy’s own personal experience as a business owner really resonates; he “gets it”!

Andrew K

Brown and Keyes

ROC Media is a great company and pays attention to detail. They have help build our business on the social media side and have definitely increased our web presence. Their entire team is very engaged and focused on our overall success. We highly recommend their services!

Sarah F

Canderel

Working with ROC Media for over 5 years has been an excellent experience overall. Their team is highly knowledgeable, demonstrating a keen understanding of the ever-evolving landscape of digital marketing and management. Roc Media Inc has an innovative approach and employs cutting-edge strategies, ensuring that our online platforms are not only current but also ahead of the curve. Communication with their team has consistently been seamless and efficient. They are responsive to our inquiries, address concerns promptly, and always go the extra mile to ensure our satisfaction. I highly recommend Roc Media to any business seeking a top-tier digital management supplier. Kudos to the team for their exceptional service and ongoing commitment to our success!

Tara G

Zibi Canada

ROC Media has proven to be an agile and innovative digital media partner, bringing valuable subject matter expertise to this evolving landscape. Their reporting is transparent, current, and is clear. It’s a pleasure to work with the ROC team who consistently go above and beyond to support meeting our digital objectives. We look forward to our continued partnership with ROC Media.

Christopher H

Branthaven

The entire team at ROC Media is always on point! Quick to respond, extremely willing to jump on problems and bring solutions, and most of all deliver big results. Thanks ROC Media!

Erin N

Working with ROC Media has been great! Media plans have always been very thoughtful and well executed. The team is very responsive, easy to work with and consistently adapting to our business needs.

Daniela T

Countrywide Homes

ROC Media has been a great partner as we look to evolve our digital marketing efforts. Their team is knowledgeable and resourceful, and they’ve helped stay on track and successful to meet our campaign goals. They approach each project with research, strategy and creativity, ensuring they understand the brand and organizational goals and can offer solutions to challenges and roadblocks. We look forward to continuing to grow our relationship with the team.

Marissa G

Craftsman, Stanley Black & Decker Canada

Working with ROC Media Inc, has ensured that every aspect of our marketing campaigns are strategically aligned with our business goals and objectives. They truly are committed to delivering exceptional results and feel like an extension of our own team. Their weekly reporting keeps us informed of progress and allows us to make informed decisions. The insights provided are not only comprehensive but also actionable enabling us to refine our strategies for even greater success. Their Account Team is a pleasure to work with. They are thorough and insightful, and always ensure that they are providing guidance and helping us to navigate complex decisions with confidence. They have consistently gone above and beyond to meet our needs and guide us through complex processes.

Andrea S

Dream

ROC Media is not an outside consultant but becomes part of your internal team. They work hard to ensure their campaigns are generating best results and then give you very comprehensive reports that are used to shape future campaigns. Thanks ROC Media!

Matt M

Stanley, Dewalt, Black & Decker Canada

ROC Media has been a trusted partner of ours for many years. Their thoughtful planning and execution of our National marketing campaigns combines the information we provide, with years of experience and learning from past campaigns, to find the right audience and continually improve KPIs. Additionally, they are a fantastic group of people to work with and truly feel like an extension of our internal team.

Zibi – Aalto Suites: Redefining Purpose-Built Rentals with Precision Advertising

Executive Summary

Challenge

Solution