Starward Homes – Move-In Ready Inventory Campaign

CLIENT: Starward Homes

Communities Covered: 4
Homes Featured: 11 Move-In Ready Inventory Homes

Executive Summary

Starward Homes, an award-winning builder known for quality craftsmanship across Hamilton and surrounding areas, partnered with ROC Media to drive awareness and bookings for a limited collection of 11 move-in-ready homes. Spread across four distinct communities, these homes were accompanied by an exclusive mortgage incentive—creating a compelling opportunity for buyers seeking immediate occupancy.

Challenge

The campaign was designed to achieve three clear goals:

Drive Qualified Traffic: Attract motivated homebuyers with a short purchase timeline.
Promote Ease of Access: Simplify the path to viewing with easy-to-book, self-guided home tours.
Maximize Conversions: Leverage performance marketing across digital platforms to fill the sales funnel with high-quality leads.

Solution

Strategic Approach: Data-Driven Engagement with Seamless UX
To activate buyer interest, ROC Media deployed a multi-platform digital campaign emphasizing immediacy, convenience, and incentive value.

Creative & Messaging Strategy

Developed scroll-stopping ad creatives highlighting key selling points: quick move-in availability, limited-time mortgage incentives, and the convenience of self-booked tours.
Created strong calls-to-action and designed landing experiences optimized for conversion—including downloadable floor plans and real-time booking integrations.

Paid Media Execution

Google Ads

Targeted search and display campaigns captured high-intent homebuyers actively researching real estate in Hamilton and surrounding communities.
Results:
- 135,000+ Impressions
- 38 Completed Conversions
- 4.92% CTR
- $0.50 Average CPC

Meta Ads (Facebook & Instagram)

Leveraged interest-based targeting to reach local families, first-time buyers, and investors.
Promoted the ease of touring with bold, incentive-driven messaging.
Results:
- 160,000+ Impressions
- 37,000+ Unique Reach
- 600+ “Book a Tour” Clicks
- 0.88% CTR

Conversion-Focused Landing & Tools

Integrated a streamlined booking portal to reduce friction and encourage scheduling.
Enabled downloads of floor plans to support decision-making and increase sales center interest.

Results

1,000+ Conversions Across Channels
700+ Clicks to the Booking Portal
80+ Confirmed Tour Bookings
Low Cost Per Click with high engagement—demonstrating campaign efficiency

Key Takeaway

ROC Media’s targeted, performance-first strategy helped Starward Homes bridge the gap between digital engagement and in-person tours. By merging strategic ad placements with intuitive UX and clear value propositions, the campaign drove measurable sales activity and visibility for limited-inventory homes.

For developers aiming to move inventory quickly while building brand momentum, this case study demonstrates the power of a focused, incentive-led campaign tailored to today’s fast-moving buyers.

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Marta S

Realtor

ROC media has been wonderful to work with. They delivered superior quality content and are always easy to reach. It has been a true pleasure to work with all the staff as they are all friendly, prompt and professional.

Sue L

DigiNotice

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Andrew K

Brown and Keyes

ROC Media is a great company and pays attention to detail. They have help build our business on the social media side and have definitely increased our web presence. Their entire team is very engaged and focused on our overall success. We highly recommend their services!

Sarah F

Canderel

Working with ROC Media for over 5 years has been an excellent experience overall. Their team is highly knowledgeable, demonstrating a keen understanding of the ever-evolving landscape of digital marketing and management. Roc Media Inc has an innovative approach and employs cutting-edge strategies, ensuring that our online platforms are not only current but also ahead of the curve. Communication with their team has consistently been seamless and efficient. They are responsive to our inquiries, address concerns promptly, and always go the extra mile to ensure our satisfaction. I highly recommend Roc Media to any business seeking a top-tier digital management supplier. Kudos to the team for their exceptional service and ongoing commitment to our success!

Tara G

Zibi Canada

ROC Media has proven to be an agile and innovative digital media partner, bringing valuable subject matter expertise to this evolving landscape. Their reporting is transparent, current, and is clear. It’s a pleasure to work with the ROC team who consistently go above and beyond to support meeting our digital objectives. We look forward to our continued partnership with ROC Media.

Christopher H

Branthaven

The entire team at ROC Media is always on point! Quick to respond, extremely willing to jump on problems and bring solutions, and most of all deliver big results. Thanks ROC Media!

Erin N

Working with ROC Media has been great! Media plans have always been very thoughtful and well executed. The team is very responsive, easy to work with and consistently adapting to our business needs.

Daniela T

Countrywide Homes

ROC Media has been a great partner as we look to evolve our digital marketing efforts. Their team is knowledgeable and resourceful, and they’ve helped stay on track and successful to meet our campaign goals. They approach each project with research, strategy and creativity, ensuring they understand the brand and organizational goals and can offer solutions to challenges and roadblocks. We look forward to continuing to grow our relationship with the team.

Marissa G

Craftsman, Stanley Black & Decker Canada

Working with ROC Media Inc, has ensured that every aspect of our marketing campaigns are strategically aligned with our business goals and objectives. They truly are committed to delivering exceptional results and feel like an extension of our own team. Their weekly reporting keeps us informed of progress and allows us to make informed decisions. The insights provided are not only comprehensive but also actionable enabling us to refine our strategies for even greater success. Their Account Team is a pleasure to work with. They are thorough and insightful, and always ensure that they are providing guidance and helping us to navigate complex decisions with confidence. They have consistently gone above and beyond to meet our needs and guide us through complex processes.

Andrea S

Dream

ROC Media is not an outside consultant but becomes part of your internal team. They work hard to ensure their campaigns are generating best results and then give you very comprehensive reports that are used to shape future campaigns. Thanks ROC Media!

Matt M

Stanley, Dewalt, Black & Decker Canada

ROC Media has been a trusted partner of ours for many years. Their thoughtful planning and execution of our National marketing campaigns combines the information we provide, with years of experience and learning from past campaigns, to find the right audience and continually improve KPIs. Additionally, they are a fantastic group of people to work with and truly feel like an extension of our internal team.

Starward Homes – Move-In Ready Inventory Campaign

Executive Summary

Challenge

Solution

Results