Slate Asset Management – Launching a Landmark Residence in Midtown Toronto

CLIENT: Slate Asset Management – One Delisle

Partnership Scope: Pre-Construction Marketing, Media Strategy, Lead Generation

Executive Summary

One Delisle, designed by internationally renowned architect Jeanne Gang, is set to redefine Toronto’s skyline. Located at the iconic Yonge & St. Clair intersection, this bold, sculptural development from Slate Asset Management called for a campaign that could match its architectural ambition. ROC Media was engaged to support the launch with full-funnel media production, ad buying, and lead generation—driving momentum from brand awareness through to sales.

Challenge

ROC Media was tasked with delivering on three core goals:

Elevate Brand Awareness for One Delisle as a design-forward, globally significant development.
Drive Qualified Lead Generation across local and international audiences—including outreach to culturally specific markets.
Support a Seamless Sales Launch through synchronized media, creative, and lead capture strategies across all touchpoints.

Solution

To position One Delisle as a premium architectural address, ROC Media implemented a strategically layered campaign:

Targeted Paid Media

Google Search & Display: Captured high-intent homebuyers searching for luxury real estate, emphasizing location, design, and exclusivity.
Meta (Facebook & Instagram): Visually rich ad creatives spotlighted Jeanne Gang’s visionary architecture and the project’s Midtown lifestyle, driving consistent registration flow.
Ethnic Media Buys: Culturally resonant campaigns were tailored for Chinese, Korean, Russian, and South Asian communities, expanding market appeal and reinforcing global demand.

Production & Brand Visibility

Directional Signage: Eye-catching billboards and local street-level signage around Yonge & St. Clair enhanced brand presence in a high-traffic corridor.
Sales Centre Alignment: Digital and physical marketing assets were fully aligned to create a unified buyer journey—from ad to inquiry to in-person visit.

Email & Launch Communications

Executed a series of targeted e-blasts to unveil floor plans, pricing updates, and sales milestones—keeping prospective buyers informed and engaged throughout the process.

Results

The One Delisle campaign exceeded expectations, driving strong early momentum and sustained interest in a competitive pre-construction market:

High-Impact Launch
Brand awareness surged through a coordinated blend of digital, out-of-home, and email activations.

Robust Lead Generation
A steady stream of high-intent registrations flowed into the CRM, facilitating swift engagement by RAD Marketing’s sales team.

Market Penetration
Ethnic media outreach expanded One Delisle’s visibility across a diverse, globally engaged buyer base.

Sales Success
With sustained lead activity and strong campaign traction, Slate confidently transitioned One Delisle into active construction.

Strategic Impact
Architectural Positioning
The campaign celebrated Jeanne Gang’s design and successfully positioned One Delisle as a once-in-a-generation address.

Cohesive Brand Execution
From billboard to inbox, every asset reflected One Delisle’s premium status and modern design language.

Performance Optimization
Data-informed adjustments ensured high-performing campaigns, increased ROI, and reduced acquisition friction.

Long-Term Brand Equity
The success of One Delisle strengthened Slate Asset Management’s reputation as a visionary developer in Canada’s most competitive market.

Key Takeaway

One Delisle’s campaign showcases the power of a synchronized marketing strategy built on creativity, performance, and precision. Through strategic media planning, culturally tailored messaging, and design-consistent execution, ROC Media helped deliver a high-profile launch with lasting market momentum.

For developers bringing landmark projects to market, this campaign demonstrates how media excellence can translate architectural vision into tangible sales results.

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Slate Asset Management – Launching a Landmark Residence in Midtown Toronto

Marta S

Realtor

ROC media has been wonderful to work with. They delivered superior quality content and are always easy to reach. It has been a true pleasure to work with all the staff as they are all friendly, prompt and professional.

Sue L

DigiNotice

ROC Media’s top-notch team takes a major burden off the marketing shoulders of any busy entrepreneur. Having a team behind me that took the time to really delve in and learn my niche market makes a big difference, and Jeremy’s own personal experience as a business owner really resonates; he “gets it”!

Andrew K

Brown and Keyes

ROC Media is a great company and pays attention to detail. They have help build our business on the social media side and have definitely increased our web presence. Their entire team is very engaged and focused on our overall success. We highly recommend their services!

Sarah F

Canderel

Working with ROC Media for over 5 years has been an excellent experience overall. Their team is highly knowledgeable, demonstrating a keen understanding of the ever-evolving landscape of digital marketing and management. Roc Media Inc has an innovative approach and employs cutting-edge strategies, ensuring that our online platforms are not only current but also ahead of the curve. Communication with their team has consistently been seamless and efficient. They are responsive to our inquiries, address concerns promptly, and always go the extra mile to ensure our satisfaction. I highly recommend Roc Media to any business seeking a top-tier digital management supplier. Kudos to the team for their exceptional service and ongoing commitment to our success!

Tara G

Zibi Canada

ROC Media has proven to be an agile and innovative digital media partner, bringing valuable subject matter expertise to this evolving landscape. Their reporting is transparent, current, and is clear. It’s a pleasure to work with the ROC team who consistently go above and beyond to support meeting our digital objectives. We look forward to our continued partnership with ROC Media.

Christopher H

Branthaven

The entire team at ROC Media is always on point! Quick to respond, extremely willing to jump on problems and bring solutions, and most of all deliver big results. Thanks ROC Media!

Erin N

Working with ROC Media has been great! Media plans have always been very thoughtful and well executed. The team is very responsive, easy to work with and consistently adapting to our business needs.

Daniela T

Countrywide Homes

ROC Media has been a great partner as we look to evolve our digital marketing efforts. Their team is knowledgeable and resourceful, and they’ve helped stay on track and successful to meet our campaign goals. They approach each project with research, strategy and creativity, ensuring they understand the brand and organizational goals and can offer solutions to challenges and roadblocks. We look forward to continuing to grow our relationship with the team.

Marissa G

Craftsman, Stanley Black & Decker Canada

Working with ROC Media Inc, has ensured that every aspect of our marketing campaigns are strategically aligned with our business goals and objectives. They truly are committed to delivering exceptional results and feel like an extension of our own team. Their weekly reporting keeps us informed of progress and allows us to make informed decisions. The insights provided are not only comprehensive but also actionable enabling us to refine our strategies for even greater success. Their Account Team is a pleasure to work with. They are thorough and insightful, and always ensure that they are providing guidance and helping us to navigate complex decisions with confidence. They have consistently gone above and beyond to meet our needs and guide us through complex processes.

Andrea S

Dream

ROC Media is not an outside consultant but becomes part of your internal team. They work hard to ensure their campaigns are generating best results and then give you very comprehensive reports that are used to shape future campaigns. Thanks ROC Media!

Matt M

Stanley, Dewalt, Black & Decker Canada

ROC Media has been a trusted partner of ours for many years. Their thoughtful planning and execution of our National marketing campaigns combines the information we provide, with years of experience and learning from past campaigns, to find the right audience and continually improve KPIs. Additionally, they are a fantastic group of people to work with and truly feel like an extension of our internal team.

Slate Asset Management – Launching a Landmark Residence in Midtown Toronto

Executive Summary

Challenge

Solution

Results