DEWALT® FLEXVOLT® at the Retailer Nearest You

CLIENT: DEWALT®

Executive Summary

DEWALT® Canada designs and optimizes professional-grade hand and power tools, accessories, and services. They are best known for their innovative technology and for the outstanding quality and durability of their products. DEWALT® tools are tested rigorously and guaranteed to perform in even the toughest of job-site conditions.

Challenge

Leveraging WAZE a new marketing channel to connect with drivers and promote the new FLEXVOLT® line of products at Home Depot and other retailers.

Solution

Tactics

Branded Pins
Zero Speed Takeovers
Sponsored Search
Geo-Fence Location
Demographic Targeting
Remarketing

In-App Advertising
Guide users to their closest DEWALT® FLEXVOLT® retail location by pinpointing the exact location on the Waze map. When users engage with branded pins or branded takeovers, they can then choose to navigate right to your store.

Mobile Geo-Fencing
Displaying mobile ads within a 2km radius of Home Depot and independent retailer locations.

Encourage contractors and trades professionals to check out the new line of FLEXVOLT® products at the retailer nearest them.

Results

Key Metrics Over 3 Months

6.2K clicks drove hyper-local ad traffic to offer.
74.6K unique users identified the Home Depot store affiliations for lists of unique users.
2.7M impressions built brand awareness.
372 saved offers created loyalty to the DEWALT® brand
9.5K navigation drove traffic to Home Depot locations
30% of navigations were repeat visitors
Branded pin interactions and navigations outperformed Waze benchmarks by 5% and 2% respectively.

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Realtor

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Brown and Keyes

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Canderel

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Zibi Canada

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Branthaven

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Erin N

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Countrywide Homes

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Craftsman, Stanley Black & Decker Canada

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Andrea S

Dream

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Matt M

Stanley, Dewalt, Black & Decker Canada

ROC Media has been a trusted partner of ours for many years. Their thoughtful planning and execution of our National marketing campaigns combines the information we provide, with years of experience and learning from past campaigns, to find the right audience and continually improve KPIs. Additionally, they are a fantastic group of people to work with and truly feel like an extension of our internal team.

DEWALT® FLEXVOLT® at the Retailer Nearest You

Executive Summary

Challenge

Solution