At the core of every business is their customers. Attracting and maintaining consumer relationships drives success and growth to ensure an organization can fulfill its bottom line. But what many organizations, especially those which are new or growing, seem to miss is the driving force behind obtaining and keeping those customers… a strategic marketing strategy.
At a certain point, every company needs to consider exactly how their marketing will be handled. The question soon becomes whether to hire an in-house team, or to recruit a professional agency.
And thus, here you are. You’ve navigated through search results to land on this page. We’ll keep it short and sweet so you can get exactly what you’re looking for; Here are 6 reasons why your business should hire a marketing agency.
1. The More Affordable Option
Let’s cut to the chase; it costs significantly more to hire an in-house marketing team that will be able to meet all of your business’ advertising needs than to hire an agency. Not only do you bear the costs of payroll, but you’ll also have to fork out more cash in benefits, tax liabilities, deductions, along with all of the tools necessary to host an in-house team. A professional marketing team includes various types of software, tools, training and desk space, just to name a few.
Agencies on the other hand can typically scale in line with your marketing needs. On average, it’s about half the price of hiring a small in-house team. They also cover the costs of all those tools and software systems that you would otherwise have to pay for yourself. As you’ll see by reading the rest of this article, when you hire an agency you get a tenured team of professionals that’ll do way more than a basic in-house group, at a fraction of the cost.
2. Experts + Experience
Advertising agencies are well oiled marketing machines, stacked with pros who know exactly what they’re doing. We’re talking about a team who has been working together for what is likely many years. You’ll typically choose an agency who has experience working with companies in your industry, and they’ll likely have a proven track record in producing successful results. They’ll know what you need and how to achieve it, and they’ll be able to deliver in a smooth, efficient manner, because they live and breathe marketing and new media daily.
3. Agency Perks
There are special perks that come exclusively from hiring an advertising agency, including many benefits that will help improve your campaign results. Agencies manage and spend a lot of media dollars in Google Ads, on Social Networks, and more, because they work for a variety of different clients. As a result, these platforms will work hard and push promotions towards delivering results for advertising agencies, so agencies can continue to gain clients and spend even more money in ad spend. On the other hand, an in-house team won’t spend as much on these platforms, and will likely be deemed less important by the Google Ads team, the Facebook Ads team, and so on, simply because they will not contribute a lot to their overall profits. (Source)
Some agencies also get special, exclusive perks from platforms like Google. For example, the ROC Media Inc team is a Google Premier Partner, which means we get access to exclusive training and education that helps our team members become specialists in certain types of Google Ads, along with alpha and beta versions of new Google Ads programs.
4. Flexibility in a Rapidly Changing Landscape
Agency teams are trained to adapt to new and changing industry circumstances. They’re constantly monitoring new media, their clients’ industries, and the overall marketing landscape to ensure their campaigns are relevant, high quality, and in the best position for success, giving them an incredible competitive advantage. Agencies are able to shift to add new services, optimize existing offerings, and switch focus when necessary, since they are seasoned pros who have been forced to adapt together since their earliest days as a team.
Plus, since agencies have exclusive access to a host of special perks, they are able to stay ahead of the game and they will know exactly when and how to shift in order to meet the constantly changing needs of consumers.
5. Agencies Help You Focus on Your Strengths
Why put so much effort, time, and resources into marketing your company and its services when you can hire a skilled agency to do it for you who will achieve amazing results in less time, costing you less money, and saving you the unnecessary stress? Hiring an agency will relieve a lot of weight from the shoulders of your team, and it will allow you and your employees to shift all their energy towards achieving a successful bottom line. Focus on your strengths and aim to constantly improve the product or service you provide. It’s easy to lose sight of your business’ purpose while trying to do things that are beyond your capacity, and this can lead to financial losses that would otherwise be easily avoided by simply recruiting the pros.
At the end of the day, whether you’re a small startup, a huge corporate machine, or somewhere in the middle, you’ll always find your company saving money and improving business results when you choose to work with a full-service marketing agency. Marketing should be a priority for every company, and you have to do it right in order to get the return on investment you’re looking for. At ROC Media Inc., we’ve spent decades working with clients nationally across all industries and verticals to provide transparent campaigns that produce outstanding results. If you’re looking to enhance your company’s brand and take your business to the next level, reach out to us by filling out the form below for a free consultation with our team of experts.